Mary asks…
When did Marketing Research begin using these methodologies (Mail/Phone/Internet)?
Marketing Research began using Paper Surveys, then began to Mail their surveys out. Once the telephone became wide-spread, the use of Call Centers emerged to conduct Telephone Interviews. Lastly, the Internet has become the top choice for researchers, but when did that transition truly begin?
A little technical and broad, but I’d like estimates (or exact dates in year) as to when these transitions took place.
I’m also not including fax, because that is a medium point between telephone and internet. This methodology wasn’t very prominent either.
Angus Brown answers:
Marketing Research began using Mail/Phone/Internet in the 90′s
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George asks…
What does “turning marketing on its head” as in?
“The ROI is very clear, and consumers understand it,” said the CEO of the Internet Advertising Bureau, “It’s kinda turning marketing on its head. It turns it into a profit center rather than a cost.
Angus Brown answers:
Making the appeal of the company and it’s products more desirable to potential and real customer as in the boat is not just floating we are actually getting to where we want go and/or now we can buy the good toilet paper
Sharon asks…
Where is the best city to relocate my sales call center?
I own a internet company and the job market in phoenix is tight. I need a city where there is alot of smart poeple looking for work.
Angus Brown answers:
You might try Alvin, Texas. Dish Network just moved their call center there. There are various buildings and office space that are still available.
Pktull@yahoo.com
http://www.geocities.com/pktull
Susan asks…
What do you think about the idea of putting up a business center for international calling using voip?
Lets say that a lot of people working nearby the location came from overseas. Considering that the major market would have less knowledge about computers and internet. My only worry ,which I have not researched yet is that; … it would appear that i would be grabbing a fraction of the market from the phone company which would be the internet service provider itself… The business would be located in a tourist spot island.
Angus Brown answers:
This service will be readily available for everyone soon so, your center won’t last long. The phone companies are now using VoIP to transfer all long distance calls. It’s also cheaper for them.
The use of VoIP doesn’t bother phone companies. Most of them sell the service. It creates more demand for their DSL services and adds to your monthly bill. A good VoIP service only uses 22K as opposed to the 56K used by standard telephone lines. So it doesn’t slow the DSL line down much.
If you are going to create a center where a hundred people might be making VoIP calls at the same time, you’re going to need a T1 or faster service and some special routing or PBX equipment. The phone company will be happy to sell it to you.
James asks…
What is it called when you link a word to another word?
I was wondering what is it called when you link a word to another word for example: Yahoo – internet – computer – computer desk – wooden – tree – forest – natural – muesli – supper market – shopping center – wall mart – lots of jobs – no jobs – recesion. saying that I think that Yahoo is connected to the recesion. But anyway is there a name for that? Thank you.
Angus Brown answers:
It’s called word association. You link one word to another by associating it based on the first thing that comes to your head.
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